Important Notice to Berkey Customers

January 21st, 2023

If you have purchased Black Berkey replacement elements from Watermatters™ since August 2021 that you have stored for future use, or if your elements are in use and ... More »

watermatters Featured In Article About Building Your Business On Trust

watermatters is featured in today’s article “Creating Your Company & Marketing Process Built On Trust” written and published by the Women’s Enterprise Centre in collaboration with Trustmode Marketing, as part of an educational series on marketing for women entrepreneurs.

The article points out that marketing is based on the relationship a business builds with its potential buyers and that the foundation of that relationship is trust. watermatters is the business used to demonstrate this principle.

‘Five and a half years ago, when Mary Johnston, owner of watermatters in Vancouver was planning to sell water treatment devices from her home, she realized that she knew very little about the local water she was intending to improve, so how could a customer trust what she was selling? Johnston says, “This moment of insight established the defining niche for my business. I started educating myself on what makes Vancouver’s water unique and soon became an expert in my field. There are no other businesses who address local water from the bottom up, the way I do.” Read the full article here.