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RiverBlue: The story of fashion destroying the rivers of the world.
Sunday, September 29th, 2013RiverBlue: How Dirty Are Your Jeans?
Photo credit: Mark Angelo, David McIlvride, Roger Williams and the ‘RiverBlue’ Team
Mark Angelo, a passionate storyteller and river advocate, has possibly paddled more rivers in his lifetime than anyone else on this planet. Having paddled globally for over 40 years, he has sadly watched the decline of the rivers he loves. Journeying through some of the most pristine to most devastated rivers, Mark discovers and unveils the source of much destruction of these waters, Jeans manufacturing.
Clean water is both essential to the planet’s ecosystems and fundamental to people’s well being. It is a basic human right. As well as providing a range of critical habitats for wildlife, waterways such as rivers and lakes supply communities with vital resources –including drinking water, water for crop irrigation and foods such as fish and shellfish. These waterways also serve as a support system for industrial activity, providing water for many manufacturing and cooling processes. However, such industrial activities can affect water quality and thereby jeopardize the other resources that the rivers and lakes provide. A recent survey of 15,000 people in 15 countries, across both northern and southern hemispheres, found that water scarcity and water pollution are the two top environmental concerns of the world’s population.
Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, one of our favorite iconic products has destroyed the rivers and changed the lives of people who count on these waterways for their survival. This single industry will serve as the worst case scenario, revealing how mankind has, at times, shown little regard for what nature has given us. RiverBlue will not only bring awareness to the destruction of some of the world’s vital rivers through the manufacturing of Jeans, but also act as a rally cry to demand significant change in the textile industry from the top fashion brands that can make a difference.
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